Co-Founder & Chief Strategic Partnership Officer
Chief Operating Officer
Chief Brand Officer
Chief Growth Officer
Chief Supply Chain Officer
Chief Strategy Officer, E-Commerce
Chief FInancial Officer
SVP of Marketing
VP of Franchise Operations
As one of the original Co-founders and the current Chief Strategic Partnership Officer, Austin Wood brings a wealth of experience to The Picklr. Formerly the VP of Sales and Marketing and Co-Owner at Acquire Med, a start-up medical device company, Austin’s passion for pickleball is evident. The Picklr and pickleball have become integral parts of his life, offering both physical fitness and a vibrant community. Throughout his career, Austin has consistently demonstrated his talent for growing companies from the ground up. Beyond his professional achievements, he’s a devoted family man, proud father of two boys, and eagerly anticipating the arrival of a baby girl.
As the COO of The Picklr, Jonathan brings a wealth of experience to the table. His previous roles include President and Chief Operating/Financial Officer of TruFusion, a leading fitness franchisor, and COO of Punchh (acquired for $500 million by PAR), a top AI-powered CRM software company. With a track record of driving rapid, profitable growth, Jonathan’s leadership background spans companies such as Accenture, GE Capital, TransOcean, and Stanford Research Institute. He holds degrees in physics and business from the University of California, Berkeley, and holds various licenses, including government securities and real estate.
As the Chief Brand Officer of The Picklr, James Hurlock brings with him extensive experience, most recently as the Chief Partnerships Officer at F45 Training, one of the fastest-growing fitness franchises globally. With a strong background in brand and ambassador management, sponsorships, events and healthcare, James also launched and served as the CEO of the fitness franchise FS8. He has a passion for construction and a strong background in sports, playing professional rugby for London Saracens.
As Chief Growth Officer at The Picklr, Scott boasts a 30-year career as a Senior Executive and Board Member across various industries, including franchising, technology, and real estate. A change agent leader, Scott consistently contributes to positive results in EBITDA CAGR. His expertise spans franchise leadership, private equity, worldwide business development, M&A, and more. Scott has held leadership positions in companies such as ZGrowth Partners, Lunchbox Wax, Snap Fitness, and Rita’s Ice Franchise Company. His role at The Picklr focuses on enhancing the franchisee candidate experience from inquiry to location opening.
Josh is the CFO of The Picklr with over 30 years of financial experience. He holds an MBA from Kellogg Graduate School of Management and a BS in Psychology and Economics from Georgetown University. His career began in 1990 as a corporate finance analyst at Bear, Stearns & Co., focusing on corporate IPOs and M&A transactions. Later, he co-founded Casting House, Inc., a jewelry manufacturing and retail business that has since grown to over 200 employees and expanded operations in Chicago and Thailand. In 2000, Josh became a managing partner of Northport Investments, a private equity fund, where he invested in over 100 deals across various technology sectors. Notably, his team targeted early and late-stage investment opportunities, resulting in successful exits such as Spotify, Uber, Twitter, Pinterest, and Instacart, among others. In 2022, he joined RLK-PLG Investment Management, trading as Ascension Financial, as a partner and holds a Series 65 license.
Whitney Burningham joined the team as a volunteer at its inception in April 2020. Previously, she worked as a Social Worker in Home Health and Hospice, creating a new Palliative program that helped hundreds of individuals transition to end-of-life care. With a background as a Licensed Clinic Social worker, Whitney is dedicated to helping others grow and succeed. She and her husband met at The Picklr and continue to enjoy playing pickleball at various locations. They have a young son they are raising to be the next Picklr Cub!