Franchise Development | The Picklr

A BEHIND-THE-SCENES LOOK AT THE INDUSTRY'S #1 INDOOR PICKLEBALL CLUB SYSTEM

Step inside the system powering 70+ Picklr clubs — and see how you can own one.

2-minute application · No commitment required

— Not every applicant is accepted.

Step inside HQ and see your future business in action ↓

70+ Clubs Open
100+ Projected by End of 2026
500+ Licenses Sold Worldwide
6+ Countries and Growing

The Fastest-Growing Sport in America.
And It’s Still Early.

Pickleball isn't a trend — it's a category shift. Participation has grown over 200% in the past five years, and the infrastructure hasn't caught up. Most markets are still underserved.

Picklr is the largest dedicated indoor pickleball franchise in the country — purpose-built clubs running a repeatable model in more than 70 communities globally.

48.3M
U.S. Players (2024)
223%
Growth (2019\u{2013}2024)
$5.8B
Market Size by 2030
51/49
Male to Female Participation
League night at The Picklr

This is what 70+ clubs run on.

Picklr built a franchise system around how pickleball actually runs: a coaching structure, a membership model, and operational playbooks that hold across every market type.

Seventy-plus clubs. Thousands of Picklrs. One playbook.

Real estate strategy, build out costs, marketing that fills courts, programming that keeps members coming back. Walk through it with the teams running it and see the margins and milestones that never show up in a pitch deck.

We’re evaluating you as much as you’re evaluating us.
That’s what makes it worth everyone’s time.
Inside The Picklr HQ

This is what 70+ clubs run on.

Real Estate

Site strategy, market evaluation, broker relationships, lease negotiation.

Construction

Build-out process, vendor coordination, timeline, what opening actually costs.

Marketing

The marketing playbook that shows our success in marketing locations, from the moment a franchisee signs a lease.

Operations

Systems, tools, and playbooks that run every club in the world.

Programming

Leagues, clinics, tournaments, and what creates member loyalty.

Partnerships

The national partnerships and local sponsorships that strengthen the brand and drive revenue directly to your business.

Request Your Invitation →

Three Steps. No Surprises.

1

Apply (2 Minutes)

Submit a short application. We review every submission personally — and schedule time to review your interest and answer additional questions.

2

We Reach Out

If there's a fit, we'll confirm your spot within two business days, share the agenda, and answer questions.

3

Spend the Day at HQ

One day. Every department. Walk the facility, meet the team, and leave with a clear answer — no obligation, no pressure.

Request Your Invitation →

We respond within one business day

“The best way to understand what you’re
building is to feel what your members feel.

Who This Is For

Built for Operators, Not Browsers.

  • 01

    Have experience owning or operating a business, franchise, or leadership role managing people and resources

  • 02

    Are ready to make a serious decision — not just gather more information

  • 03

    Want to understand a system before they commit to it

  • 04

    Value direct access over polished presentations

  • 05

    Are looking for a long-term partnership built on shared standards

Typical investment range: $1MM+ total investment · $750K minimum liquid capital
If that’s you, we’d like to meet you.
Owner at The Picklr

Think There’s a Fit? Apply.

The application takes two minutes. We review every submission personally and follow up within one business day.

If we see a fit, we'll reach out to confirm your spot, share what to expect, and make sure you get the most out of your day.

No obligation to commit · Two minutes · We respond within one business day

Travel and accommodations at your own expense.

Request Your Invitation →
2 min · No commitment

Kathryn Bullough

Kathryn Bullough is a seasoned marketing leader with a distinguished track record of over 15 years. She has orchestrated the growth of global brands and spearheaded successful marketing initiatives within the consumer tech, sporting goods, and public safety sectors. Her impactful roles at industry leaders such as Skullcandy, Axon, Salomon, and Atomic underscore her extensive marketing expertise.

Intrinsically linked to diverse industries, Kathryn brings her wealth of experience to The Picklr from her role at Axon, a frontrunner in public safety technology. There, she pioneered groundbreaking marketing efforts, crafting and executing pioneering brand campaigns and internal strategies. Prior to that, she led global brand marketing efforts at consumer electronics giant, Skullcandy, developing and implementing brand marketing efforts across the globe for more than 7 years. Kathryn earned her B.A. from the College of Charleston and has called Salt Lake City, UT, her home for more than 12 years.

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